Title
A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales
Date Issued
01 January 2019
Access level
metadata only access
Resource Type
Controlled Vocabulary for Resource Type Genres::texto
Author(s)
Barrientos Padilla, Alfredo
Huayllas Iriarte, Alesandro Anthony
Reinaltt Higa, Betsy Andrea
Universidad Peruana de Ciencias Aplicadas
Universidad Peruana de Ciencias Aplicadas
Publisher(s)
Springer Verlag
Abstract
This document shows the benefits of implementing a digital strategy for SMEs that is aimed at increasing sales. The proposed strategy is based on the analysis of the needs of the company and the alignment of its business objectives with social media objectives. The main objectives of the de-signed digital strategy are the attraction of potential customers and, subsequently, the increase of online sales.
Start page
122
End page
131
Language
English
Publication version
Version of Record
Scopus EID
2-s2.0-85064871466
ISBN
9783030161804
Resource of which it is part
New Knowledge in Information Systems and Technologies - Volume 1