Responsible tourism encompasses the protection and conservation of the natural and cultural heritage considered tourism resources, including traditional local communities. However, concerns among the hospitality industry favour the environmental dimension, while the sociocultural dimension still needs more attention. The present case study focuses on the ways in which luxury hotels, in the context of Cusco (Peru, South America), benefit the indigenous Quechua communities, located among the region, through corporate social responsibility (CSR) actions. Interviews with hotel representatives revealed a rather heterogeneous