Title
New natural and low cost product to fight anemia: Marketing and profitability study
Date Issued
01 October 2019
Access level
metadata only access
Resource Type
conference paper
Publisher(s)
Institute of Electrical and Electronics Engineers Inc.
Abstract
Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.
Start page
19
End page
24
Language
English
OCDE Knowledge area
Ingeniería de sistemas y comunicaciones Economía
Scopus EID
2-s2.0-85078111227
Resource of which it is part
Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
ISBN of the container
9781728116914
Conference
Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Sources of information: Directorio de Producción Científica Scopus