In the 1990s, companies used to concentrate their efforts searching for greater quality in their products and services, and higher productivity in their processes. In the last decade, organizations have been focusing their efforts in the creative development of products, services and business as the basis for innovation. In this approach, this study aims to present the factors that contribute to the development of collective creativity in organizations, given that creativity is a factor that promotes innovation. For this, was made a literature review about collective creativity in database Capes. Before exploratory analysis there were obtained 85 papers. A detailed analysis of the papers shows that there are indications of factors that influence positively the development of collective creativity in organizations such as: management practices based on trust, interaction of culture and mutual inspiration, cooperation capacity in solving tasks, psychological safety, multiculturalism, psychological diversity, multidisciplinarity, specific professionals for organizational creativity's promotion, flexible and efficient sectorial relations and organizational memory. For future researches, it is indicated the use of a quantitative approach in order to verify the real impacts of factors positively associated with collective creativity exposed in this research.