The log-logistic distribution is commonly used to model lifetime data. We propose a wider distribution, named the exponentiated log-logistic geometric distribution, based on a double activation approach. We obtain the quantile function, ordinary moments, and generating function. The method of maximum likelihood is used to estimate the model parameters. We propose a new extended regression model based on the logarithm of the exponentiated log-logistic geometric distribution. This regression model can be very useful in the analysis of real data and could provide better fits than other special regression models. The potentiality of the new models is illustrated by means of two applications to real lifetime data sets.