The objective of this work is to develop a quality management system focused on the principles of TQM for cocoa micro and small enterprises (MSEs) in the province of La Convención, Cusco - Perú. The diagnosis for this investigation was made using in-depth interviews to the cocoa farmers that facilitated the identification of the current situation of cocoa MSEs. With the results obtained and based on the scientific articles studied, the critical elements in each activity related to the cocoa production process were determined, and it is focused on establishing a quality management system adaptable to the requirements of the plots studied. As a result of the analysis of the experts, the system in question is based on the following principles of TQM: documentation, customer focus, process-based approach and continuous improvement.