Because flexibilizing strategies are consonant with changes in the environment, they begin to have specificity in organizations in order to achieve maximum efficiency, competitiveness and be able to respond to market guidelines in order to position themselves. Therefore, strategies should be applied in specific areas of the organization. The purpose of this study is to reflect theoretically on flexibilizing strategies within the framework of globalization. A bibliographic review made it possible to explore significant changes in the term strategy, place flexibilizing strategies in the context of globalization, as well as analyze the advantages and disadvantages of implementing said strategies in the companies. Results reflect that in the new, globalized environment, companies establish managerial transformations as a response to changes and uncertainties in the competitive environment. Conclusions were that when companies implement flexibilizing strategies, they obtain significant results, among which are greater competitiveness based on the capacity they can develop to face their competitors. In this sense, when companies take correct decisions about their productive processes, types of investment, technology to be used, among others, they achieve advantages In the markets already served and in capturing new markets.