Title
Services marketing: an overview and relational approach of the B2B setting
Date Issued
09 March 2016
Access level
metadata only access
Resource Type
book part
Author(s)
Paparoidamis N.G.
Catholic University of Lille
Publisher(s)
Taylor and Francis Inc.
Start page
307
End page
322
Language
English
OCDE Knowledge area
Negocios, Administración
Scopus EID
2-s2.0-85074959709
Resource of which it is part
The Global Business Handbook: The Eight Dimensions of International Management
ISBN of the container
978-131703031-7
Sources of information:
Directorio de Producción Científica
Scopus