This article describes the application of an information collection, monitoring, handling, and dissemination model which may provide objectivity to the results obtained by social organizations. Through Process Management, a model has been designed to reduce these identified gaps, which lead to the de-financing of sector’s operations. By applying Digital Marketing Strategies, 74% more editable evidence has been collected as per the mission of the organization, in addition to contacting more volunteers, begin negotiations with three financial entities and increase the level of maturity of the Movimiento Peruanos sin Agua NGO.