Standard regression techniques are only able to give an incomplete picture of the relationship between subjective well-being and its determinants since the very idea of conventional estimators such as OLS is the averaging out over the whole distribution: studies based on such regression techniques thus are implicitly only interested in Average Joe's happiness. Using cross-sectional data from the British Household Panel Survey (BHPS) for the year 2006, we apply quantile regressions to analyze effects of a set of explanatory variables on different quantiles of the happiness distribution and compare these results with a standard regression. Among our results we observe a decreasing importance of income, health status and social factors with increasing quantiles of happiness. Another finding is that education has a positive association with happiness at the lower quantiles but a negative association at the upper quantiles. We explore the robustness of our findings in various ways.