Title
Temporary business model innovation – SMEs’ innovation response to the Covid-19 crisis
Date Issued
01 March 2022
Access level
open access
Resource Type
conference paper
Author(s)
Clauss T.
Breier M.
Kraus S.
Mahto R.V.
Tallinn University of Technology
Publisher(s)
John Wiley and Sons Inc
Abstract
The Covid-19 crisis has hit SMEs particularly hard. Numerous business models (BM) have been limited or rendered downright impossible due to decreased social contact. SMEs can respond to this exogenous crisis via temporary business model innovation (BMI). This empirical study investigates these temporary BMs using a multiple case study approach based on five SMEs in Austria, Germany, and Liechtenstein who within a short period of time applied their core competencies and networks to integrate new BMs, which were in some cases very different from existing ones. These had a positive effect on strategic flexibility, and if desired can also be incorporated into the firm long-term. The paper contributes to SME crisis management during the Covid-19 pandemic by pointing out and developing a successful management mechanism that allows to survive a crisis or even improve during this time. Moreover, we contribute to BMI literature by explaining temporary BMI as a new form of BMI. It also makes clear to managers that temporary BMs add value to firms and create new revenue streams.
Start page
294
End page
312
Volume
52
Issue
2
Language
English
OCDE Knowledge area
Negocios, Administración
Scopus EID
2-s2.0-85113369345
Source
R and D Management
ISSN of the container
00336807
Sources of information: Directorio de Producción Científica Scopus