This article combines academic reflection with a policy proposal. I raise again the question of the importance of cultural policy and try to lay a foundation for a new response. I maintain that cultural policy cannot focus only on the pure organization of events. The article advocates a cultural policy that goes beyond fostering cultural production, establishing better mechanisms for its circulation, and targeting different audiences, to direct itself to the deconstruction of hegemonic imaginaries, that is, to attempt to intervene in those common ideas that are deeply entrenched in the social habitus. If contemporary capitalism bases a large part of its power on symbolic domination, this article understands that symbols and the culture in general are both equally a place for an answer. © 2013 by the Latin American Studies Association.