Title
Critical factors to adoption of electronic commerce in tourism SMEs
Other title
Factores criticos para la adopción del comercio electrónico en pymes de turismo
Date Issued
01 April 2020
Access level
metadata only access
Resource Type
journal article
Author(s)
Bayona-Oré S.
Estrada R.
Publisher(s)
Associacao Iberica de Sistemas e Tecnologias de Informacao
Abstract
SMEs make up the majority of companies and employ the largest number of workers in the manufacturing and services sector and can benefit from e-commerce. However, the adoption rate of electronic commerce by SMEs is low compared to the adoption of electronic commerce by large companies. The objective of this study is to determine the critical factors that condition the adoption of electronic commerce by reviewing the literature. The results show that there are organizational, individual, technological and environmental factors. Among the factors that are frequently mentioned in the studies are external pressure, perceived utility, Perceived ease-of-use, the preparation of the organization, and the experience, knowledge and skills in Information and Communication and Technology (ICT) of the staff.
Start page
961
End page
971
Volume
2020
Issue
E28
Language
Spanish
OCDE Knowledge area
Negocios, Administración Otras ingenierías y tecnologías
Scopus EID
2-s2.0-85080995795
Source
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
ISSN of the container
16469895
Sources of information: Directorio de Producción Científica Scopus