Title
Determinants of Online Repurchase Intention in Covid-19 Times: Evidence From an Emerging Economy
Other title
[Determinantes de la intención de recompra en línea en tiempos de COVID-19: evidencia de una economía emergente]
Date Issued
01 January 2022
Access level
open access
Resource Type
journal article
Author(s)
Publisher(s)
Universidad de Antioquia
Abstract
COVID-19 has led to social isolation and a subsequent increase in online shopping has been observed. The present study is based on theory of reasoned action and focused on 371 Peruvian consumers, it seeks to evaluate the current effect of the website quality, customer satisfaction, and customer trust in online repurchases. The current study is cross-sectional and uses an online survey with 22 questions that evaluated consumers repurchase intentions. A technical SEM-PLS analysis was used. It was found that website quality had a positive influence on customer satisfaction, website quality positively influenced customer trust, customer satisfaction had a positive influence on customer trust, customer satisfaction had a positive influence on online repurchase intention, and customer trust had a positive influence on online repurchase intention. The model explained 20.6% of online repurchase intention behavior. Outcomes of the bootstrapping test were used to evaluate if path coefficients are significant. The outcomes can help companies to develop strategic plans to increase online purchasing. The novelty is based on using the partial least squares structural equation modeling (SEM-PLS) technique.
Start page
101
End page
143
Issue
96
Language
English
OCDE Knowledge area
Negocios, Administración
Epidemiología
Subjects
Scopus EID
2-s2.0-85126278048
Source
Lecturas de Economia
ISSN of the container
01202596
Sources of information:
Directorio de Producción Científica
Scopus