Higher education Institutions have incorporated into their educational processes the virtual learning platforms use, in their search to answers to the dynamic and changing needs of young students, thus students have practical training in the use of information technologies and communication (ICT) in their curses. However, few studies have been developed in developing countries to understand the motivating factors of the virtual learning platforms use of undergraduate students. Based on this need, this research aims to examine the individual factors that encourage the virtual platforms use in university students from the city of Medellin, taking as a case study the population of undergraduate students of management sciences from the Universidad Autónoma Latinoamericana, the Institución Universitaria Escolme and the Instituto Tecnológico Metropolitano. The proposed methodology is descriptive type through a quantitative methodological design, where a selfadministered questionnaire was used as instrument and applied to 270 university students from the city of Medellin. Between the main results it is observed although most of undergraduate students have used virtual learning platforms and have low frequency platforms use per week. In addition, it is noted that the factors who have influence in the positive attitude of respondents to the virtual learning platforms use are the innovative personnel, ability for self-learning, and self-efficacy and personal perception.