Title
Service management based on neurolinguistic programming in times of pandemic
Other title
Gestión de servicio basada en programación neurolingüística en tiempos de pandemia
Date Issued
01 January 2021
Access level
open access
Resource Type
journal article
Publisher(s)
Universidad del Zulia
Abstract
The current article is developed with the purpose of analyzing the effects of service management based on neurolinguistic programming on customer service in times of pandemic. The research is based on experimental methods and techniques, developing a pre-experimental design. The samples are represented by 24 employees and 369 subscribers of the company Electricidad del Perú (Electroperú) in the district of San Juan de Miraflores, Peru. In relation to the statistical procedure, the SPSS Presentation was used, carrying out the study in an inferential way, identifying the arithmetic means, and Student’s T-test was used to determine thedegree of significance, with the derivations obtained from the pre-test and post-test. A questionnaire was designed and executed, to determine the reliability of the instrument was achieved with the Cronbach alpha coefficient of 0.86. The results on the structure of the service management indicators before and after the treatment indicate highly significant differences between them, since the T values computed show significance levels below 0.01.
Start page
585
End page
602
Volume
26
Issue
94
Language
Spanish
OCDE Knowledge area
Negocios, Administración
Subjects
Scopus EID
2-s2.0-85106542601
Source
Revista Venezolana de Gerencia
ISSN of the container
13159984
Sources of information:
Directorio de Producción Científica
Scopus