The aim of this research was to demonstrate the effects of cerebral gymnastics as a strategy in the creativity development from the perspective of the Pro.Seso Creativo 3.0 method in the university students. The research is experimental with quasi-experimental design. The sample is represented by 120 students. The research results showed that cerebral gymnastics as the strategy has a positive influence on the creativity development from the perspective of the Pro.Seso Creativo 3.0 method in the students of the Communication Career of the UCAL-Universidad de Ciencias y Artes de América Latina in the academic period II-2020. The research hypothesis was confirmed, and the null hypothesis was rejected, since when applying the t-Student test in the Study Group, the P-value was 0.000, which is less than the established significance level (α = 0.05). Indeed, brain gymnastics becomes a very relevant aspect since it allows developing and enhancing the creative process of people, and it is through creativity that ideas or conceptions can be created, to produce alternative solutions to the difficulties that arise.