The introduction of active methodologies has caused changes in the ways of teaching and learning, so gamebased learning can be applied to stimulate and enhance learning. In the Operations Research subject, the difficulty in appropriating the concepts of Linear Programming was diagnosed. As an alternative solution, it was proposed to implement the hanged and sudoku games as reinforcement mechanisms and the crossword puzzle as an evaluation instrument. To do this, the students collaboratively constructed a glossary of terms related to the topic. For the implementation of these activities, the Moodle platform was used. An exploratory-descriptive quasi-experimental design was developed through the implementation of a survey that collected students' perception of recreational activities. The experience was carried out with 35 students. It was concluded that the games played through a virtual medium contributed to the appropriation of the concepts of the theme worked, which improved the motivation and attitude towards the subject. In addition, the development of other skills and competences benefited, in particular the lifelong learning competence.