Title
Analysis of advertising in the multimedia environment of children and adolescents in Peru
Date Issued
02 October 2018
Access level
metadata only access
Resource Type
journal article
Publisher(s)
Routledge
Abstract
I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised food products, the persuasive techniques of the advertisements of these products, and the portrayals of eating behaviors on food advertising. Findings revealed that food promotion was more prominent in point-of-purchase advertising and less on television. The three most common advertised products were sweets, sugary drinks, and fast-food restaurants, and the persuasive techniques most commonly associated with food and beverage advertisements were appeals to the flavor/taste/smell/texture, nutritional quality, competitive/unique, and newness of the product; only one emotional appeal stood out in one medium: family bonding was frequent on television. This study is one of the few that have collectively surveyed food advertising that children and adolescents are likely to find in their multimedia environment.
Start page
432
End page
447
Volume
12
Issue
4
Language
English
OCDE Knowledge area
Nutrición, Dietética Psicología (incluye relaciones hombre-máquina) Medicina integral, Medicina complementaria
Scopus EID
2-s2.0-85041220913
Source
Journal of Children and Media
ISSN of the container
17482798
Sponsor(s)
Instituto de Investigación Científica of Universidad de Lima
Sources of information: Directorio de Producción Científica Scopus