Title
Design of a model of marketing a product of detection and identification with technology of positioning in interiors based on RFID
Date Issued
01 January 2020
Access level
metadata only access
Resource Type
conference paper
Author(s)
Publisher(s)
Springer Verlag
Abstract
Currently, one of the main problems is that “time” is becoming more important, which will cause people to perform multiple tasks every day because of a hectic lifestyle, and with it the issue of lost articles. and poorly placed also increases significantly. Although there have been initiatives by some small companies to offer solutions characterized by the use of positioning technologies, these have not achieved the desired success. That is why, in this research, a scheme for the design, evaluation and implementation and marketing of a product with RFID technology with location and alert functions in the absence of proximity to solve the aforementioned problem has been proposed. The scheme and the product were validated through focus tools, surveys and scenario analysis. Likewise, the components of the business model of the scheme allow to reach the demand.
Start page
931
End page
937
Volume
1018
Language
English
OCDE Knowledge area
Ingeniería de sistemas y comunicaciones
Negocios, Administración
Ingeniería de producción
Subjects
Scopus EID
2-s2.0-85070021552
Source
Advances in Intelligent Systems and Computing
Resource of which it is part
Advances in Intelligent Systems and Computing
ISSN of the container
21945357
ISBN of the container
9783030256289
Conference
1st International Conference on Human Interaction and Emerging Technologies, IHIET 2019 Nice 22 August 2019 through 24 August 2019
Sources of information:
Directorio de Producción Científica
Scopus