Title
Climate and sustainability communication campaigns: Introduction
Date Issued
01 January 2016
Access level
metadata only access
Resource Type
journal article
Author(s)
Michigan State University
Publisher(s)
University of Southern California
Abstract
Climate change represents a widespread threat to both humans and nonhumans and demands strong global responses and actions to mitigate them. Given the nature of these threats, communication scholars are in a unique position to contribute meaningfully to solutions and mitigation efforts by crafting effective public communication campaigns around climate change and sustainability. The articles included in this Special Section explore the various challenges and opportunities surrounding effective climate and sustainability communication campaigns. A primary aim of this Special Section is to move climate change communication scholarship beyond its early focus on media coverage of climate change. Instead, the focus is on research that operates in an updated paradigm and reality, acknowledging, for example, the blurring lines between informative and persuasive media content and between mass-produced and user-generated content. The articles were drawn from a special postconference jointly sponsored by the Environmental Communication, Political Communication, and Health Communication divisions of the International Communication Association and represent a diversity of theoretical and methodological viewpoints from international scholars.
Start page
4731
End page
4735
Volume
10
Language
English
OCDE Knowledge area
Periodismo
Meteorología y ciencias atmosféricas
Subjects
Scopus EID
2-s2.0-85046604175
Source
International Journal of Communication
ISSN of the container
19328036
Sources of information:
Directorio de Producción Científica
Scopus