Title
Influencers in quarantine: Adaptation of their contents and production formats
Other title
Influencers en cuarentena: adaptación de sus contenidos y formatos de producción
Date Issued
23 June 2021
Access level
metadata only access
Resource Type
conference paper
Publisher(s)
IEEE Computer Society
Abstract
This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.
Language
Spanish
OCDE Knowledge area
Temas sociales
Ciencias de la Información
Ciencias de la computación
Subjects
Scopus EID
2-s2.0-85115808449
ISBN
9789895465910
Source
Iberian Conference on Information Systems and Technologies, CISTI
ISSN of the container
21660727
Sources of information:
Directorio de Producción Científica
Scopus