The objective of this study is to determine the common elements that describe the symbolic consumption in groups of nine-year-old schoolchildren with a similar intellectual level. The study was carried out through interviews in small groups of students in the Peruvian jungle, applying the TMP test and two interview guides (child-parents). The results indicate that seven out of ten elements indicate hedonic behavior, awareness of material content and advertising adhesion, which involve 78.0% of children. The difficulties of persuasive comprehension cover 50% of children in the rural area and 92.3% in the urban area.