The servicising approach in vineyard protection is considered a valid alternative to achieve decoupling between the economic and environmental performance of viticulture. In this paper, a policy package is designed to promote the uptake of a servicised model of vineyard protection in an area of smallholding viticulture. In doing so, a specific methodology based on a step by step protocol has been followed that aims to come up with a package that is effective, implementable and socially as well as politically acceptable. The paper concludes on the importance of combining several policy instruments in a policy package to realise the political objective. The proposed viable policy package includes incentives that support the companies’ shift towards offering crop protection solutions, further development of IPM solutions and instruments that encourage farmers to reduce the use of pesticides and collectively hire crop protection services.