Strategic direction in the organization of work for companies that operate in the telecommunications sector in Venezuela has suffered modifications, because the sector is immersed in a dynamic environment, which implies continuous technological improvement; therefore, its processes are affected and reformed on the basis of the same. In this respect, the Internet and cable television segment has been adapting to the progressive growth, establishing operative strategies that determine its permanency and competitiveness in the market. This motivated a classification of the strategies implemented in organizing the work of the companies in the above-mentioned sectors. The type of investigation was descriptive with a field design. Theoretically, the study was based on the school of positioning from Porter's perspective (2000), as well as that of Thompson and Strickland (2004). Information was gathered by means of semi-structured interviews applied directly in the companies, namely: CANTV, Net Uno, Intercable, Procedatos and Movistar. It was concluded that, according to the determination of strategic groups, in the main, the principal strategic orientation of Internet and cable TV companies is toward positioning by costs, seeking operative efficiency and greater profitability in the market by offering the lowest prices, as a consequence of decreasing operational costs.