The COVID-19 pandemic paralysed the tourism sector and negatively affected the employment of artisans engaged in the ceramics trade. The aim of this study is to determine the business ideas of the artisans of “La Encantada”, Chulucanas, Peru. An action research was carried out with 12 artisans dedicated to ceramics in “La Encantada” who were interviewed and the macro and micro filter method was used to prioritize business ideas. The results show that 100% of the artisans have valuable business ideas in the field of tourism associated with the ceramics trade and the excursions that take place in the town, among them: The construction and management of restaurants, hotels, recreation centres, museums of historical ceramics and the organisation of ceramics workshops. In conclusion, “La Encantada” is a potential scenario where business plans can be financed and implemented. However, priority must be given to reviving tourism in the face of the pandemic, as well as attracting investors to revive commercial activity in the area.