Title
Measuring churner influence on pre-paid subscribers using fuzzy logic
Date Issued
25 January 2017
Access level
open access
Resource Type
conference paper
Author(s)
Peru IDI
Publisher(s)
Institute of Electrical and Electronics Engineers Inc.
Abstract
In the last decades, mobile phones have become the major medium for communication between humans. The site effect is the loss of subscribers. Consequently, Telecoms operators invest in developing algorithms for quantifying the risk to churn and to influence other subscribers to churn. The objective is to prioritize the retention of subscribers in their network due to the cost of obtaining a new subscriber is four times more expensive than retaining subscribers. Hence, we use Extremely Random Forest to classify churners and non-churners obtaining a Lift value at 10% of 5.5. Then, we rely on graph-based measures such as Degree of Centrality and Page rank to measure emitted and received influence in the social network of the carrier. Our methodology allows summarising churn risk score, relying on a Fuzzy Logic system, combining the churn probability and the risk of the churner to leave the network with other subscribers.
Language
English
OCDE Knowledge area
Ciencias de la información
Ciencias de la computación
Subjects
Scopus EID
2-s2.0-85013907115
Resource of which it is part
Proceedings of the 2016 42nd Latin American Computing Conference, CLEI 2016
ISBN of the container
9781509016334
Conference
Proceedings of the 2016 42nd Latin American Computing Conference, CLEI 2016
Sources of information:
Directorio de Producción Científica
Scopus