Usability and User Experience (UX) are critical factors for the success of information driven websites. Because, this specific type of websites can only be experienced by the users as the sum of their parts: content, aesthetics, navigation and interaction most studies are applied when the site has already been released. This research presents a framework proposal to measure the UX of information driven websites at early stages by means of the combination and adaptation of established tools. The framework was tested empirically with three website redesign projects in the higher education sector at the planning stage.