Title
Come with Me Now: New Potential Consumers Identification from Competitors
Date Issued
01 January 2020
Access level
metadata only access
Resource Type
conference paper
Publisher(s)
Springer Nature
Abstract
The telecommunications industry is confronted more and more to aggressive marketing campaigns from competitor carriers. Therefore, they need to improve the subscriber targeting to propose more attractive offers for gaining new subscribers. In the present effort, a five steps methodology to find new potential subscribers using supervised learning techniques over imbalanced datasets is proposed. The proposed technique applies community detection to infers consumption information of competitors carriers subscribers within the communities. Besides, it uses a sampling technique to reduce the effect of a dominant class for an imbalanced classification task. The proposal is evaluated with a real dataset from a Peruvian carrier. The dataset contains one-month data, which is about 200 millions of transaction. The results show that the proposed technique is able to identify between two to ten times more new potential clients, depending on the sampling technique, as shows using the top decile lift value.
Start page
252
End page
266
Volume
1070 CCIS
Language
English
OCDE Knowledge area
Ciencias de la computación Ingeniería de sistemas y comunicaciones
Scopus EID
2-s2.0-85084826947
Source
Communications in Computer and Information Science
Resource of which it is part
Communications in Computer and Information Science
ISSN of the container
18650929
ISBN of the container
9783030461393
Conference
Communications in Computer and Information Science
Sources of information: Directorio de Producción Científica Scopus