Ecotourism is a form of environmentally responsible travel that has boomed in recent years as a form of naturalistic tourism that encourages the receiving population to obtain economic income during the process and at the same time encourages the care of environmental spaces. and the improvement of the quality of life of the related parties. For this reason, the Pomac Forest Historic Sanctuary is proposed as a Protected Natural Area with cultural and natural wealth, to be investigated as a source of local tourism development and entrepreneurship linked to ecotourism, which face a series of challenges that limit its growth and sustainability. This research has a qualitative methodological basis where a bibliographic review, exploratory field visits, and semi-structured interviews were applied to representatives of local enterprises. The results show the characterization of local enterprises linked to ecotourism activity and an analysis based on the three pillars of sustainable development is presented.