This paper describes the importance of the Information Technology (IT), senior business executives and board of directors that contribute to the success of the business, as these senior executives are implicates on the IT demand process life cycle, to future business success driven from within the IT governance. The CEO is a company's top executive and handles the business of government. Next in importance to the CEO is the CIO. The CIO liaises with the CEO, working on the best strategies to develop the business and make better decisions. They are supported by the CFO, the head of business finance, the CHRO, who plays an important role in the provision of adequate human resources for the business, and the COO, who is responsible for operations that are performed within the company. These senior executives are a great team. If they liaise effectively, it will be easier to achieve business objectives, yielding a high added value for the company. The Board of directors has the ultimate executive responsibility for the formulation and implementation of the group's business strategy and for sustainable value delivery to its stakeholders. © 2009 IEEE.