Process assets (PAs) are acknowledged as contributing to the business value of organizations. Even so, they are still classed and employed as passive elements ready for use for special purposes. This paper considers how the evolution of active PAs over time can best influence the achievement of specific strategic objectives for decision making by CEOs regarding which PAs should be empowered and which do not require investment, etc. This proposal is formulated by rethinking PAs as dynamic elements armed with biomimetic intelligence. This means conceiving of PAs as live elements that interact and make use of swarm intelligence in order to provide a permanent overview of individual PA evolution and its impact on strategic goals. The NetLogo modelling and simulation tool was used to build the proposed model. The input for the simulation model was taken from a real experience of PAs previously identified and assessed in an information technology company.