This article, through in approach of Product Development Process (PDP), characterizes the development phases of a new concept of vertical axis wind power turbine. The conceptual model used serves as a guide in the design, management and implementation of product research and development (R&D). The use of a model facilitates the replication, evolution and error handling of a new concept. Product development methodologies were applied in UNIFEI laboratories and the results prove the efficiency of the proposed prototype in comparison to existing technologies.