The importance of social networks to the consumers is taking high importance every day, people around the world is increasing the time who spend on different social networks; one of the main is Facebook. Facebook is used sometimes to evaluate products or services based on the contents on the Facebook page. Universities are also included in this project. The first usage for them is the communication with their, the other one is to try to get more students trough Facebook. This research has found a high correlation between the Fan Page in Facebook and the decision to apply at the university. It makes important to put on Facebook relevant content in order to keep the attention of consumers.