Title
Can public-service advertising change childrens nutrition habits? The impact of relevance and familiarity
Date Issued
01 December 2010
Access level
metadata only access
Resource Type
journal article
Author(s)
ISEG School of Management
Volume
50
Issue
4
Language
English
OCDE Knowledge area
Medios de comunicación, Comunicación socio-cultural
Scopus EID
2-s2.0-80053003594
Source
Journal of Advertising Research
ISSN of the container
17401909
Sources of information:
Directorio de Producción Científica
Scopus