This paper aims to analyze the relationship between the development of creative potential and business game. For this, we carried out a systematic bibliographical review of 157 articles hosted on the Scopus and Web of Science platforms and published between 1970 and 2016. The results present in the same scope the analysis of publications with different research approaches on the theme, connecting authors' studies which, until then, had not been interconnected; The use of business games as a positive return factor for the environment; The intrinsic relationship between creativity techniques and business games. We also found business games main objectives are the encouragement of collaboration skills development, the elaboration of strategic plans and the simulation of specific realities. Regarding the development of creative potential, the business games analyzed in the articles consider it as a secondary factor that manifests itself during the game.