The following research analyzes the importance of properly planning and executing communication practices in organizations, in order to enhance and improve the quality of communication in the comprehensive management of an organization. Alignment in these skills is established as an irreducible asset for the correct assertive performance in carrying out functions. In this sense, for there to be an efficient organizational development projected in the long term, the inclusion of communication skills, interpersonal relationships and technological tools is required; as favorite elements that favor organizational communication. It is a bibliographical research from the rationalist-deductive approach.