A qualitative study was carried out in order to identify, describe, and analyze the relation between wellbeing goals and values held by an Andean community in Puno, Peru. The findings showed that the main wellbeing goals are owning good cattle, having money, and giving their children a better education. The values considered positive are working and companionship, as opposed to idleness and jealousy-selfishness, which were considered negative. On this basis, it was possible to infer that the identified values correspond to collectivist and materialist cultures, and that these values influence the establishment and consolidation of the wellbeing goals of the members of the community.