Title
Refining the Application of Construal Level Theory: Egocentric and Nonegocentric Psychological Distances in Climate Change Visual Communication
Date Issued
01 January 2022
Access level
open access
Resource Type
journal article
Author(s)
Duan R.
Zwickle A.
Michigan State University
Publisher(s)
Routledge
Abstract
Recent studies have found mixed evidence about the role of psychological distance of climate change in people’s engagement with the issue. To gain more clarity in the application of construal level theory of psychological distance in climate change communication, we used two online experiments to investigate how abstract and concrete construals of climate change imagery may differentially influence people’s perceived psychological distances to the issue. Specifically, we clarified the conceptual differences between two subdimensions (i.e. egocentric and nonegocentric) of psychological distance and showed how the two types differ in climate change communication. Findings also showed that concrete construals of climate change images made participants estimate less egocentric geographical, temporal, and social distances to climate change, which led to greater mitigation behavioral intentions. But this construal-level effect did not exist when participants estimated the nonegocentric distances–the perceived distances between climate change and others (i.e. other locations, other people).
Start page
92
End page
107
Volume
16
Issue
1
Language
English
OCDE Knowledge area
Salud pública, Salud ambiental Meteorología y ciencias atmosféricas
Scopus EID
2-s2.0-85113169462
Source
Environmental Communication
ISSN of the container
17524032
Sources of information: Directorio de Producción Científica Scopus