A business model for video transmission services is proposed that uses the Dynamic Adaptation Streaming over HTTP (DASH) mechanism using different versions of the same video. These video versions are encoded using different parameters, such as spatial resolution or number of frames per second. The transmission of each video version depends on the capabilities of the network at the end user point. The business model proposed considers different costs for each version of video fragments transmitted. The costs of video resolution upgrade are predefined by the service provider and used during the video streaming. Also, in this model, the user can either accept or reject an upgrade. Subjective tests were performed using different spatial resolutions of the same video, in which the interest level of users to perform a video upgrade is evaluated. Furthermore, the network architecture of the proposed solution is presented and the technical feasibility to deploy the proposed solution in commercial networks is shown. As a consequence, the proposed solution can improve the earnings of the video service provider.