Studies of the emergence of the Ecuadorian indigenous movement, which burst onto the national political scene in 1990, have not paid enough attention to indigenous historical consciousness. Using historical and ethnographic evidence, this study examines the emergence of historical consciousness among indigenous peasants involved in the land struggle for the Quinchuqui hacienda, in Otavalo, Ecuador. The research demonstrates that it was only during the struggle for the land that the peasants became aware of the colonial dispossession of indigenous lands. Legitimating their politics in terms of history, they articulated a political identity that increasingly emphasised ethnicity over class.