The objective of this study is to analyze the demand for loading and unloading parking spaces in the center of São João Del Rei, a historical city in the State of Minas Gerais, Brazil, through freight trip generation models. To generate the models, the number of employees is used as an independent variable. Results show that the historical center receives an average of 710 freight trips per day, which would require at least 43 spaces for loading and unloading. As the center has only eight such spaces available, representing 18% of total demand, this study proposes new locations and suggests transportation demand management measures that could be used in conjunction with the allocation of new parking spots.