Although there has been concern about sex and violence on television since the 1950s, little is known about the determinants of public opinion concerning the regulatory response to "inappropriate" television content. Here the Annenberg National Health Communication Survey (ANHCS) is used to predict support for fining television stations for violent and sexual content from a set of precursor demographic, attitudinal, political affiliation, and television exposure variables. The results show that support for fining television stations is primarily a result of the beliefs that sex and violence on television causes sex and violence in teenagers. © 2008 Broadcast Education Association.