Title
Redesigning and Reinvention of Retail Industry Through Artificial Intelligence (AI)
Date Issued
01 January 2022
Access level
metadata only access
Resource Type
book part
Author(s)
Jaheer Mukthar K.P.
Sivasubramanian K.
Ramirez Asis E.H.
Guerra-Munoz M.E.
Publisher(s)
Springer Science and Business Media Deutschland GmbH
Abstract
In the recent competitive world, the retail business has to provide state-of-art quality services to their customers like ever before. The large volume of data is more efficiently used to promote their business through strong support with Artificial Intelligence (AI). A particular system of developments and its application in computers with human intelligence, visual-audio perception and recognition, and the translation of various languages to take appropriate decisions in the business. Artificial Intelligence is the system of digitalization and computer- enabled robots will perform the desired target in connection with smart and intellectual ways. Digital transformation in the fastest-growing retail sector is more about connecting things. It is much influencing in altering, transferring, and converting the data sets into actions for an improved business outcome. Artificial Intelligence provides many solutions for innovation processes via deep and machine learning in the retailing industry. It will generate excellence in consumer services, increase the volume of business, faster degree of expansion, creative aspects, and intelligent operation. It is ultimately applying and operating in the business in a highly differentiated way as compared with competitors. An abundance of retail operators is using Artificial Intelligence in a few segments of their activities. It will also be used in customer relationship management software to aggravate the automated services such as marketing and forecasting analytics process to identify the behavior of consumer shopping. The AI works with the cloud and it enables data processing on a saved data pool, which calculates the forecasting for product demand. It also helps in product availability and recommendations according to the consumer's requirements. The main aim of this paper is to find out the prominent significance of Artificial Intelligence in the retail industry for sales promotion and revenue generation. It also addresses the significant advantages of increasing the market size with innovation and technology. The present study emphasized the support of various secondary data sources to yield the results. It is revealed from the study that the Artificial intelligence capabilities for edge and cloud, helps the retail industries with power in huge data handling, personalized and effective experience for the clients, gentle and appropriate product recommendation facilities, accurate and unique forecasts, increasing the inventory efficiencies and development of the overall retail business.
Start page
41
End page
56
Volume
1037
Language
English
OCDE Knowledge area
Ingeniería de sistemas y comunicaciones
Ciencias de la computación
Subjects
Scopus EID
2-s2.0-85132798548
Source
Studies in Computational Intelligence
ISSN of the container
1860949X
Sources of information:
Directorio de Producción Científica
Scopus