Lippmann photography is a more than one century old interferometric process invented for recording colored images in thick black and white photographic emulsions. After a comparison between this photographic process and Denisyuk holography, we feature some hints to apply this technique to high density data storage by wavelength multiplexing in a page-oriented approach in thick media. For the first time we experimentally investigate this approach. We anticipated that this storage architecture should allow capacities as large as for conventional holography. © 2010 Copyright SPIE - The International Society for Optical Engineering.