Mobile learning is a learning process based on mobile devices use, that allows knowledge acquisition in an interactive and collaborative way. The aim of this article is to understand the mobile learning adoption phenomenon in high education student’s community, and to assess different policies that can be implemented in institutions in order to favor the penetration of this practice. We develop a simulation model that is based on agents who represent students, which should decide if they want to attend a class in a virtual or face-to-face way, through a decision rule based on Theory of Planned Behavior. We found that the most effective short-term strategies are those that favor the practice of mobile learning during an early learning phase, no matters if this early practice is volunteer or forced. We also found a temporal nature on mobile learning adoption, so it requires permanent strategies over time.