Title
Model for Predicting Customer Desertion of Telephony Service using Machine Learning
Date Issued
01 January 2021
Access level
open access
Resource Type
journal article
Author(s)
Acero-Charaña C.
Ale-Nieto T.
Publisher(s)
Science and Information Organization
Abstract
In the present study, it is observed that many people are affected by the services provided by telephony, who leave the service for different reasons, for which the use of a model based on decision trees is proposed, which allows predicting potential dropouts from Customers of a telecommunications company for telephone service. To verify the results, several algorithms were used such as neural networks, support vector machine and decision trees, for the design of the predictive models the KNIME software was used, and the quality was evaluated as the percentage of correct answers in the predicted variable. The results of the model will allow acting proactively in the retention of clients and improves the services provided. A data set with 21 predictor variables that influence customer churn was used. A dependent variable (churn) was used, which is an identifier that determines if the customer left = 1, did not leave = 0 the company's service. The results with a test data set reach a precision of 91.7%, which indicates that decision trees turn out to be an attractive alternative to develop prediction models of customer attrition in this type of data, due to the simplicity of interpretation of the results.
Start page
156
End page
164
Volume
12
Issue
3
Language
English
OCDE Knowledge area
Telecomunicaciones Ciencias de la información
Scopus EID
2-s2.0-85104004816
Source
International Journal of Advanced Computer Science and Applications
ISSN of the container
2158107X
Sources of information: Directorio de Producción Científica Scopus