A study was carried out whose objective was to propose a tool to measure and evaluate the development process of new products, based on theoretical foundations such as State-Gate and Balanced Scorecard. For its construction, 4 phases were followed, the first consisted of a review of key concepts, and the second was developed through a bibliometric study, the third focused on an analysis of the business context and the fourth on the development of the tool measurement, constituting the theoretical contribution of the investigation. Thus, with the union of both tools, the Balanced Scorecard was created for the process of developing new products, as a proposal to follow this important issue, and strategic objectives were established for each stage, accompanied by indicators that will allow measuring the status of each objective and if not met, it will not be possible to advance to the next stage; this tool also raised five doors with their respective activities: definition of ideas, construction of focus, development, testing and validation; and finally launch and publish the revision of the version. This concludes that the development of new products accompanied by the management of innovation is essential for companies to grow and generate profitability, also to promote employment and promote the country’s competitiveness, promoting economic development; This is possible when there are strategic planning tools available that allow to carry out the functions of planning, organization, direction and control in an effective way.