Title
Intention to use smartphones among Peruvian university students
Date Issued
01 January 2019
Access level
open access
Resource Type
journal article
Publisher(s)
International Association of Online Engineering
Abstract
This document is a report on the findings of a study aims to investigate human motivations affecting an adoption decision for smartphone among Peruvian university students. This research investigates smartphone users' perception using technology acceptance model (TAM). It is analyzed perceived ease of use, perceived usefulness and attitude toward to keep using a smartphone as determinants for behavioral intention to keep using a smartphone between Peruvian university students, evaluating them with reliability and validity and confirming the hypotheses elaborated for the study. Findings indicate that the behavioral intention to keep using a smartphone (BIU) was significantly influenced by perceived ease of use (PEOU), perceived usefulness (PU) and attitude toward to keep using a smartphone (AKUS) and also, PEOU influenced significantly to PU. This study not only provides valuable information about studentśthe intention to keep using a smartphone, but also enriches the current literature, focusing on Peru, which has a different commercial characteristics and cultural background as compared to North America, Europe and Asia. According to the current literature review, this is the first study on this subject that specifically focuses on the use of smartphones by Peruvian university students.
Start page
40
End page
52
Volume
13
Issue
3
Language
English
OCDE Knowledge area
Ciencias de la educación Medios de comunicación, Comunicación socio-cultural
Scopus EID
2-s2.0-85064165610
Source
International Journal of Interactive Mobile Technologies
ISSN of the container
18657923
Sources of information: Directorio de Producción Científica Scopus