Title
Affective priming using facial expressions modulates liking for abstract art
Date Issued
19 November 2013
Access level
open access
Resource Type
journal article
Author(s)
University of the Balearic Islands-CSIC
Abstract
We examined the influence of affective priming on the appreciation of abstract artworks using an evaluative priming task. Facial primes (showing happiness, disgust or no emotion) were presented under brief (Stimulus Onset Asynchrony, SOA = 20ms) and extended (SOA = 300ms) conditions. Differences in aesthetic liking for abstract paintings depending on the emotion expressed in the preceding primes provided a measure of the priming effect. The results showed that, for the extended SOA, artworks were liked more when preceded by happiness primes and less when preceded by disgust primes. Facial expressions of happiness, though not of disgust, exerted similar effects in the brief SOA condition. Subjective measures and a forced-choice task revealed no evidence of prime awareness in the suboptimal condition. Our results are congruent with findings showing that the affective transfer elicited by priming biases evaluative judgments, extending previous research to the domain of aesthetic appreciation. © 2013 Flexas et al.
Volume
8
Issue
11
Language
English
OCDE Knowledge area
PsicologÃa
Neurociencias
Scopus EID
2-s2.0-84896739737
PubMed ID
Source
PLoS ONE
ISSN of the container
19326203
DOI of the container
10.1371/journal.pone.0080154
Sources of information:
Directorio de Producción CientÃfica
Scopus